?Runtastic will be run as a separate entity with current management highly focused on delivering their ambitious plan, as well as contributing to the overall direction of the Group?s multi-faceted digital strategy. Team will continue to operate in Austria, which is close to our global

Services its users love without interruption,? Adidas? spokeswoman said. ?Runtastic will continue to provide the products and May very well tap these functions to offer them on a broader scale to all of While Adidas has notĬommented on how exactly it plans to integrate Runtastic into its services, it Mountain biking, running, push-ups and sleep tracking. Runtastic maintains a suite of apps for activities including To consumers who reach their workout goals. To offer branded content during fitness experiences, and also provide rewards Means athletic brands are clamoring to team up with third-party marketers Runners and fitness aficionados are downloading mobile apps to help track theirĭaily exercise and offer suggestions for additional blood-pumping activities. This investment will addĬonsiderable value on our journey to define and innovate world class sportsĮxperiences, further grow our combined highly engaged and active athlete userīase, and leverage the power of our broad product portfolio.? ?Runtastic is a world class asset with a large,Įnthusiastic and rapidly growing user base. ?Digital technologies are providing new capabilitiesĪnd insights that help athletes of all levels take control of their sportingĭestiny ? whether it be improving performance, sharing experiences, or creating ?Our Group purpose and objective is to inspire andĮnable people to harness the power of sport in their lives,? said a spokeswomanįor Adidas, Portland, OR.

Meaning that Adidas must raise the bar by providing even more features to its Implementing its Nike+ app into various wearables and streaming platforms,

Competitor Nike is also aiming to target workout enthusiasts by

Offering a plethora of fitness-tracking functions on In at $239 million, will enable the brand to make further strides in Runtastic application to its repertoire, a move that will likely put it in competition with Nike inĪdidas? Runtastic purchase, which is reportedly coming Adidas is widening its mobile scope by adding the

Runtastic by adidas